Joy! #Satisfying! Slime!
Sloomoo Institute is an immersive experience based on slime and all things #satisfying. It’s a world of never-ending textures, delicious scents, eye-popping colors, mesmerizing visuals, sound journeys of ASMR, and more. Designed for both kids and kids-at-heart, hands-on play has been scientifically proven to boost your mood, energy, and feeling of connection, not just to others but to yourself too.
Forbes called it “a cornucopia for the senses,” and the Today Show raved that it’s a must-visit with the family.
Sloomoo Institute launched in October of 2019 with a magical 12,000 square-foot space in SoHo, NYC and has expanded to Atlanta, Chicago, Houston, and Los Angeles.
The mission: Deliver Joy.
Stay tuned for where Sloomoo Institute will open next!
WHERE OUR NAME CAME FROM
The word Sloomoo came from a funny, viral trend noticed in the slime community in 2017. Slimers captioned their posts with this saying, “replace the vowels of your name with ‘oo’ and that’s your new slime name.”
Slime = "SLOOMOO"
WHAT TO EXPECT AT SLOOMOO INSTITUTE
OUR EXPERIENCE
Explore. Indulge. Play.
Leave the world behind when you step into Sloomoo Institute, a playful wonderland of exploration - think hundreds of gallons of fresh, handmade slime, the world’s largest DIY Bar to create your own slime (over 4M combinations), a lake of cloud slime to walk on, a gigantic slime slingshot, ASMR sound baths, day-glow dancing, and so much more. You can even get slimed at Sloomoo Falls. It’s a place where kiddos are free to be themselves and grown-ups are free to be kids again. Because joy shouldn’t just be seen; it should be felt…
OUR DESIGN
A finalist for Fast Company’s Innovation by Design Award, Sloomoo Institute is slick and glossy, a contemporary curation of sinuous architecture and artful installations, created in partnership with world class architecture firm, Method Design, who evoked the enveloping folds of the #satisfying folds of slime. Every vibrant element is bespoke, intentional, and accessible, from exuberant colors (based on color therapy) to the fiberglass sculptural “vats” for slime play (more than beautiful, it was also built for 360-degree wheelchair access). The intention - to inspire awe in adults as much as the kids.
WHO IS SLOOMOO?
Sloomoo, our cute little mascot, is a representation of the Sloomoo world and mission to deliver joy. Sloomoo is a character and a species, all of whom are made of slime. Sloomoo has a host of friends and family too, each with their own unique charm, that special something that makes them “them.” The Sloomoos aren’t one color, size, shape, or form and have a slew of friends and family, each with a unique personality. You will spot them all in our experiences and through our site. Get to know them all!
