MENTAL HEALTH & WELLNESS
Sloomoo Institute was born from a very personal place, as playing with slime brought the Co-Founders joy at a very difficult time in life (read more here). The founders, besties with 16 years of friendship, discovered dozens of stories about how play enabled others to relieve stress and anxiety. The brand partners with the Goldie Hawn Foundation’s MindUP organization, a non-profit that supports mental fitness for children, globally. “Soothing the senses is a relaxation technique used in behavioral therapy. It lowers your fight or flight stress response, which results in lowering your blood pressure and heart rate. When your body relaxes, your mind can function better,” explains Dr. Joseph, a New York psychiatrist and Chair of The Women in Medicine Initiative for Columbia University. “Play is crucial for a child’s development but also beneficial for people of all ages. It can trigger endorphins to promote an overall sense of well-being.”
DIVERSITY & INCLUSION
At Sloomoo Institute, diversity and inclusion aren't just values; they're core to our identity. As a women-led company, we actively champion inclusivity holistically across the brand.
We proudly maintain a neurodiverse workforce - our goal is to have 10% of our team members identify as neurodiverse, who collaborate with job coaches (did you know that over 85% of adults with autism cannot find jobs?).
We also prioritize partnerships with minority-owned businesses and regularly engage in community outreach initiatives.
Our commitment to representation extends to even the smallest details. When we identified a lack of diversity in the available slime charms, we collaborated with artist Taylor Haynes to create charms that showcase Brown and Black girls, ensuring that guests see themselves in their creative experience.
SLIME AND SUSTAINABILITY
We care about the environment. We will be going through hundreds of gallons of slime every day and we refuse to add more waste to the landfill.
We partnered with the Center for Architecture, Science and Ecology (CASE) at Rensselaer Polytechnic Institute (RPI) to find a sustainable solution for slime waste. Working alongside Joshua Draper, a professor and researcher, and Rahmi Ozisik, PhD, a materials scientist, we created a “Slime Matrix” and logged everything we put into slime in order to study it. We determined that many elements of our slime are biodegradable.
We are in the midst of a study to launch the first recycling program for slime. We will share our journey along the way, so stay tuned. Dispose responsibly!