Experiential Slime Pop-Up & Children's Museum in SoHo, NYC

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ALL SLIME IS HAND-MADE WITH ELMER'S GLUE & LOVE; EVERYONE AT SLOOMOO IS STYLED BY DSTLD.

Sloomoo Shop is NOW OPEN!

Browse through the exclusive slimes and bespoke merch from Sloomoo Institute in NYC.

What is Sloomoo Institute?

A sensory haven centered around slime, Sloomoo Institute is an artistic universe made to intrigue, delight, and evoke your inner child. Slime inspires wonder and joy, regardless of age. More than a childhood memory or satisfying social media trend, slime is artful, oozy fun. Even more, it is known to support stress relief as much as it does your imagination. Sloomoo Institute is a limited engagement, open for six months in NYC before moving to another city.

LEARN MORE

ZACH HILTY / BFA.COM

Tickets are $38 per person and include an 8oz. slime YOU design at our DIY bar.

We are designed for children 5 years-old and up. Children under 5 must be closely supervised by a parent or guardian. Each person who visits will need her/his own ticket - adults and children.

We offer an Enhanced Experience, which involves a trip to "Sloomoo Falls." Sloomoo Falls is a magical place where you wear a cute hooded rain poncho, shower cap, Electric goggles and slime will pour down all over you! There is a chance you will get slimey so we do not recommend wearing our best clothes. We can only do this so many times each hour and the ticket is an additional $30.

Please purchase tickets online, in advance. We can’t guarantee that tickets will be available at the door. All tickets are timed so please select your day and time when purchasing. Tickets are non-refundable and non-transferable.

We are a space of openness, joy, sharing and connection. We are all about inclusion and do not allow any form of discrimination.

All content captured by us - and by others who post publicly - is owned by Sloomoo Institute and available for public use.

RESERVE YOUR TICKETS

"I didn't have a frame of reference for slime so I didn't have any expectations. Now when my mind is overwhelmed, I find myself subconsciously reaching for slime; it helps me take a step back and get my thoughts in order."

Julia, 22-year-old brand strategist

“When you first said slime, I immediately thought it would be just for kids. Then I started playing with it. It's addictive and so good for mindfulness. I now keep a container at my desk and squish it during conference calls.”

Kelsey, 28-year-old marketing executive

“I joke that slime ‘broke’ our office because everyone has slime at their desks. It winds up being a part of every meeting and conversation.”

Demetrios, 40-year-old architect (Sloomoo's architect)

“My daughter is obsessed with slime and I find myself kneading and pressing it on my own. It is such a good way to relieve stress. I play with it over champagne with my friends.”

Melissa, 47-year-old author