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Our Cause


We believe in the healing properties of slime. As you play with it, it is almost impossible to focus on other stresses in your life and the world. There is a massive community who swears by slime as a way to relieve anxiety. Sloomoo Institute supports de-stigmatizing mental health and the importance of a larger understanding of emotional wellness. That is why we are donating $1.50 from each ticket to three mental health charities – NAMI (National Alliance on Mental Illness), Sad Girls Club, and Love is Louder - each of which will receive $0.50 per ticket. 

So, snag yourself a ticket and stop by our Soho location to experience the magical ways slime can help manage anxiety and evoke emotional wellness. Check out our About Us page to learn even more about the cause behind Sloomoo's creation. And don't forget to stock up on some slime themed swag from our Shop to show off the inner slimer in you.



NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. Their education programs ensure hundreds of thousands of families, individuals and educators get the support and information they need. NAMI also shapes national public policy for people with mental illness and their toll-free HelpLine offers a much-needed lifeline for hundreds of thousands of people each year.


Sad Girls Club is an online platform and real-life community created to bring together girls who battle mental illness. There are three goals that stand at the forefront of their work:
  1. Remove the negative stigma integrated in the mental health conversations.
  2. Provide mental health services and guidance to girls who do not have access to therapy and treatment.
  3. Create events and in-real-world safe spaces that build a community for young women to know they are not alone.


Love is Louder is a community of people working together to create a world where we all feel more connected and supported. Love is Louder is a project of The Jed Foundation, created with actress Brittany Snow to support anyone who is feeling misunderstood, mistreated or alone. Love is Louder programs, tools, and resources have been used by thousands of individuals, campuses and communities to strengthen emotional health and combat issues like bullying, discrimination, body image, depression and anxiety.





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