As Sloomoo goes on a world tour, how do you see the spaces developing? Do you plan to keep a theme? What is the current theme? Or will it change depending on the location?
I think there are certain elements that we aimed to make identifiable, that are definitely one of a kind, and will definitely remain the same. The vats, the DIY bar. We are working with a custom fiberglass manufacturer in North Carolina to make those parts--so those things will continue as-is. As for the rest of it, I think the spirit will remain the same, because Karen and Sara have given the design team such consistent, clear direction about the experience, and the design has come right out of that.
How does the design of the space play into the increasingly important need for retail to be experiential?
What we are doing here is not only experiential, its experimental. Most POP-UPs, the person who comes to the space is purely a passive consumer of information. Karen and Sara were explicit about that being the opposite of what the Slime Community is about, and as such what Sloomoo Institute should be about. So whether it was their programming of the place or our designing it with them, we were constantly mulling over what it would mean to make a place where the users added to the experience. Again; no one does that. Especially on Broadway in Soho. We are making something that helps people to make something for themselves.
What is your favorite slime or what was your first slime?
Boyfriend Slime was my first, Cloud is my favorite. And those are the only ones I can use, because I still have SSHS (slime sticky hand syndrome)