A CELEBRATION OF SENSORY PLAY
Sloomoo Institute embraces joy through hands-on play. Forbes called it, “a cornucopia for the senses,” and the Today Show raved that it’s a must-visit with the family.
Sloomoo Institute launched in October of 2019 with an interactive 12,000 square-foot experiential space in SoHo, NYC, where hand-crafted, artisanal slime (think dozens of textures and the most delicious scents), soothing ASMR, and wondrous delights converge with glossy, sophisticated design and contemporary art.
Sloomoo’s universe expanded to Chicago & Atlanta in the winter of 2022, Houston in the winter of 2023, and Los Angeles in the fall of 2024. Stay tuned for where Sloomoo Institute will open next!
WHERE OUR NAME CAME FROM
The word Sloomoo came from a funny, viral trend noticed in the slime community in 2017. Slimers captioned their posts with this saying, “replace the vowels of your name with ‘oo’ and that’s your new slime name.”
Slime = "SLOOMOO"
WHAT TO EXPECT AT SLOOMOO INSTITUTE
OUR EXPERIENCE
Explore. Indulge. Play.
The eye-popping 18,000 square-foot experience immerses you in a transformative world of touch, sound, scent, and sight. A mix of science and magic, the space is full of freshly crafted slime to Kinetic Sand to new innovations that entertain, soothe and surprise. Otherworldly CGI videos, kaleidoscopic glow-in-the-dark moments, and a design your own slime bar (there are 4,320,000 unique combinations) will keep everyone off their screens and in full-on fun mode. There’s a giant slime slingshot, a “lake” of 500 gallons of cloud slime, even a place to get slimed. It’s the perfect spot for families, friends, co-workers, even dates.
OUR DESIGN
Sloomoo Institute offers a curated design sensibility, created with the architecture shop, Method Design. Every step of the journey through the experience has been thoughtfully considered, from the curves of the walls to the custom-made 75’ sinuous slime bar.
The founders collaborated with museum artists, such as Jillian Mayer, who has exhibited at MoMa P.S.1 and ICA Miami, Paul Outlaw and Jen Catron, who have had shows at the Brooklyn Museum and Mass MoCA, to bring installations to life. The futuristic wallpaper company Flavor Paper is behind the custom wall treatments, made from micro-photography of slime.
Expect shine, sinuous curves, and glittery moments.
WHO IS SLOOMOO?
Sloomoo, our sweet little mascot, is a representation of our world and mission, a magical being made of slime. Because slime is non-binary - it is not a liquid or a solid - Sloomoo is non-binary too. Sloomoo isn’t one color, size, shape, or form and has a slew of friends and family, each with a unique personality. Get to know them all.. You will spot Sloomoo - and their friends and family - hidden in images through the site. How many do you spot?
