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Visit the World's #1 Slime Experience

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Sloomoo Institute

Escape! Get off your screens and immerse yourself in our mesmerizing world of #satisfying joy. The Sloomooverse is full of never-ending, hand-crafted slime, yummy scents, vivid colors, and soothing ASMR delights.

SHOP HOLIDAY SLIMES

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NATIONAL SLIME DAY

Mark your calendar for Saturday, December 7, because we’re throwing the ultimate bash at Sloomoo Institute!

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Bring in the craziest container you can dream of - think vintage jars, quirky mugs, a teapot, perhaps a pair of old boots - and we will fill it with our iconic handmade slime blend.

VISIT SLOOMOO

Explore handmade slimes and textures that never end. Walk on slime. Slingshot slime. Dance in dayglow. Customize your very own slime at the world’s largest DIY bar (over 4M unique combinations). The Sloomooverse is full of delicious scents (birthday cake, fresh berries, cotton candy), ASMR wonders, and, as Forbes says, “a cornucopia for the senses.” Play! Connect! Let go!

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PARTY ROOMS

Food! Cake! A space for the adults to chill!

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  • A fun, colorful slime HEAVEN!

    "You could spend hours just playing with the slime–it's so satisfying. I'd highly recommend Sloomoo for your next unique adventure."

    ~ 37-year-old dad

  • I am never leaving

    "I have been waiting my whole life for this moment. I am never leaving."

    ~ 9 year-old guest

  • Best thing to do in NYC

    "Sloomoo is the best thing to do in NYC with your family! It was more than just fun. We had the best time and left feeling so happy."

    ~ 34-year-old mother of two

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WHY OUR SLIME?

Hand-Made and Sculpted Clay Toppers

Featured Partners

Meet The Team

  • Karen

  • Sara

  • Team member: Toni

    Toni

LOCATION & TRAVEL INFO

Sloomoo Institute - New York

475 Broadway

New York, NY 10013

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MUSEUM EXPERIENCE HOURS

For experience days and times, please check our ticketing platform. 

Getting here: Sloomoo Institute - Soho is located at 475 Broadway between Broome and Grand Streets. Get Directions

Nearest trains: NQRW at Canal St, 6 at Spring St., ACE at Canal St, BDFM at Broadway Lafayette

Parking: We recommend booking convenient and affordable parking in advance through SpotHero, the nation's leading parking reservations app.

To reserve your parking spot, visit the Sloomoo Institute New York SpotHero Parking Page and book a spot with rates up to 50% off drive-up.

Attire: Roll up your sleeves, tie long hair up, and wear shoes you don’t mind getting messy.